It takes a certain level of ubiquity for a brand to represent the entirety of a product. Think Google for searching, BAND-AID for wounds or a Popsicle for ice-cream. So why would an entity belonging to that lucky few choose to rebrand, and what happens to its legacy when it does? This is one of the many questions posed by fans in regards to EA SPORTS' longstanding football series, FIFA, which officially ended its 30-year partnership with the governing organization last year and will soon make it...
It takes a certain level of ubiquity for a brand to represent the entirety of a product. Think Google for searching, BAND-AID for wounds or a Popsicle for ice-cream. So why would an entity belonging to that lucky few choose to rebrand, and what happens to its legacy when it does? This is one of the many questions posed by fans in regards to EA SPORTS' longstanding football series, FIFA, which officially ended its 30-year partnership with the governing organization last year and will soon make it...
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